If you are searching about “how to sell on Amazon?” then you are in the right place. Amazon is one of the biggest online retailers in the world. With the help of Amazon, you can take your product to millions of people in just a few clicks. That’s why we decided to provide you with a comprehensive guide on how to sell products on Amazon. In this guide we will talk about:
- Why Sell On Amazon?
- Product Research
- Sourcing your product
- Amazon Seller Central
- Ship your product!
- Launch your product!
Why Sell on Amazon?
Well, we all know that Amazon is an e-commerce giant. Amazon can deliver any product you can think of right in front of your door in just a few days. It’s lightning fast shipping, a huge collection of products, and a completely transparent delivery process are some of the reasons that contributed to its success.
But what a lot of people don’t realize is that Amazon is actually made up of a number of small sellers and not just big brands. People like you and me are the ones selling their products on Amazon. And if you think that selling on Amazon is a tough nut to crack then you are totally wrong. There are two reasons that make Amazon is your best choice to sell products online:
- A huge marketplace: There are over 300 million customers on Amazon which makes it a great platform to sell your products. As I said, in a few clicks, you can add your product on Amazon for sale. Selling on this platform gives you exposure to millions of customers.
- Fulfilled by Amazon: Just send your product to Amazon’s warehouse and let Amazon take care of shipping, handling, refund, etc. In return of all these services, you will have to pay Amazon a certain amount of fee.
Now, after learning about Why let’s learn about How. So, without any further ado let’s learn about how to sell products on Amazon.
Steps to Create an Amazon FBA Account:
You will need an Amazon FBA Account in order to start selling on Amazon. Below are the steps that you can follow to register for an Amazon FBA Account.
Step 1: Visit https://services.amazon.com/
Step 2: Click on “Start Selling”
Step 3: Now, click on “Create A New Account” if you don’t have an account already. If you have an account on Amazon.com, click on Next and skip to step 5.
Step 4: Create your new account by providing the details asked like your real name, official email address, and password and click on Next.
Step 5: A verification code will be sent to your email address. Verify your account by entering the code sent on your mail.
Step 6: Now, you will be taken to the Seller Agreement Page. Add your Legal Name in the space provided, if you have a company then add your Company Name. Accept the agreements and click on Next.
Step 7: Now, enter your details like Street Address, City, State, etc. Add Business Display Name, Your Website URL, and verify your Phone Number.
Step 8: Add your Billing Information and Bank Details.
Step 9: Fill the Tax Information Interview
Step 10: Fill the Product Information.
That’s it! All of the steps shown above are really easy to follow. You will be asked some basic information about your products and that’s it! After filling all these details you will be taken to your Seller Account Dashboard.
Step #1 – Product Research
Product research can make or break your business. It’s the most crucial step of selling products on Amazon. The idea behind product research is simple. Find a product that lots of people are after, and isn’t too competitive. The most common mistakes that beginners make is choosing a product that they like or a product that they think will do well. Making decisions based on feelings can end your Amazon business before it even starts. You need to make a data-driven decision. That’s why using a product research tool is highly recommended. We recommed using Jungle Scout for product research, You can save 50% by using our exclusive Jungle Scout discount code on both chrome extension & Web app.
Step #2 – Source your Product
Now, after deciding the product you will have to source your product. The go-to place for sourcing your product is Alibaba.com. Other websites like Globalsources.com and aliexpress.com can also be used. Here we will take the example of Alibaba.com. Alibaba.com is one of the biggest marketplaces. All you have to do is enter the product name in the search bar and search the product by suppliers. Select the Verified Suppliers filter to get a listing of trusted sellers. If you find a supplier that you like simply add it to your favorites. After adding 10-15 suppliers in your favorite list simply go to your Favorites list and contact them all one by one.
Step #3 – Amazon Seller Central
Now, it’s time to list your product on Amazon. To do that, open your Amazon Account and go to Catalog -> Add Products. Now, scroll down and click on Create a new product listing. Now, scroll down and set the most appropriate category for your product and click on Select.
In the new page, add the details asked about your product. Choose a universal brand name instead of a niche specific brand name. Choosing a universal brand name will allow you to sell more products beneath your brand name. Now, you will need to enter a product ID. Choose UPC and purchase a UPC Barcode from GS1US.org. After filling all the required fields click on Save and Finish.
Now, you will be able to access your FN SKU Barcode and shipping address. Your listing has been created now. Now, go to Inventory -> Manage Inventory -> Click on the drop-down button near Edit -> Print Labels -> Print. The FN SKU Bar Code will be downloaded on your PC. Send this FN SKU bar code to your supplier as this bar code needs to be displayed on your packaging.
Now, it’s time to write your Product Listing. A detailed title, product description, and bullet points will help you convert your visitors into buyers. Keep in mind to add your main keywords wherever you can as it helps in ranking higher in Amazon search results.
Step #4 – Shipping your product
It’s time to get your products from the Supplier to your home/store. To do this, you can either ask your supplier to take care of all the shipping, organizing freight forwarders and customs or you can find your own freight forwarders. The easier way is to let your supplier handle all the tasks. Your supplier will give you a quote, you will pay them and they will send your product straight to Amazon. It’s also a little cheaper than finding your own freight forwarders. But it also has some cons. For example, if some issues with customs arise then you will have relay all your messages through your supplier. Hence, you will have less control over your shipment. In order to find your own freight forwarders, you can take the help of sites like freightos.com.
Step #5 – Time to Launch your Product!
It’s finally time to launch your product. Now, in order to get maximum profits out of your products you need to understand how Amazon Search Engine works. Whenever you search for a product on Amazon, you get a number of products on the results page. Your goal is to rank your product on the first page of search results. In order to rank your product on the first page of search results you will need two things:
The higher your number of sales and reviews, the higher you are going to rank. That’s why in order to get initial sales, I will advise you to lower down your prices by 50-60%. You can give away your product at reduced rates on various social media websites or give away websites. This will help you in getting those initial sales and reviews which might rank your product on some keywords which will eventually help you in getting more sales.
So, that’s it, guys! I have told you each and everything that you need to know about selling on Amazon. I hope that by now you have got the answer to all your questions related to How to sell on Amazon? If you still have any doubts or queries then feel free to leave a comment below and one of our team members will answer your query asap. So, what are you waiting for? Go and start your Amazon FBA journey right now! Stay tuned for more such informative content. Thanks for reading.